thisisdanlee
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Branding Concept

Branding Concept

Design, Art Direction

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I worked on a branding concept for a new gesture based technology at Google. Unfortunately this direction wasn’t chosen. The images were all created from stock sites and were only used in pitch decks, but I’m still happy with the results even in their unfinished form.

The technology behind the product is very sophisticated and difficult to comprehend, so I wanted to create a simple visual language to communicate its usage. I abstracted actions using stretched lettering and created the vibrant color scheme to cater to a wider audience.

Direction by Jonathan Jarvis at the Google Creative Lab.

 
 
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